The best Amazon Prime Day deals 2018

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Amazon has kicked off the second edition of the Prime Day sale event in India yesterday. While Prime Day is one of the biggest sale events globally, it's still fairly new to those living in India. In a bid to promote its Prime services in the country, Amazon is offering some of the best value for money deals on various product categories for 36 hours.

The e-commerce giant claims that they managed to sign up huge number of customers to its Prime services during the 30-hours long sale last year, and is said to  an overall success. With an increased number of Prime members this year, the sale is expected to be even bigger and better than last year. 

TechRadar has a history of being the ultimate destination to spot the best deals during the sale globally. We did an extensive coverage of the Amazon Prime Day sale in 2017, and will be helping you find the best deals on offers this year as well.

We know it's not easy to pick the best deal out of thousand of options, that's why we're here to help. We'll keep you up with hourly deal updates on TechRadar. Here are some must-check deals. 

Best deals on electronics

Sony WH-1000XM2 now @ Rs. 22,990 on Amazon
Sony WH-1000XM2 is an update over last year's 1000X. It's the best noise cancellation headphone. The sound is impressive, and it's a more feature-rich and well-balanced headphone. At this price this is the best over ear headphone right now.View Deal

Sanyo XT-32S7000H now @ Rs. 11,990 on Amazon
The 32-inch variant of the TV is one of the best selling TV in its segment. The USP of the TV is its value for money offering at Rs 11,990. There isn't something to wow about it, but its still checks all the boxes for its price.View Deal

Canon EOS 1300D now @ Rs. 20,490 on Amazon
For beginner level photographers, the EOS 1300D serves as one of the best companion to set your hands on manual controls. We've ranked it under the best cameras to buy under Rs. 30,000 as the best. View Deal

GoPro Hero 5 action camera now @ Rs. 23,990 on Amazon Although it's not the best action camera in the market right now, but Amazon makes the deal interesting by adding Rs 7000 worth accessories at this price. With all that included, it's one of the better quality action cameras you should buy.View Deal

Seagate 2TB Expansion hard drive now @ Rs 4,999 on Amazon
If you're looking for expansion drives, this deal is a much-check. It supports both Windows and macOS and has USB 3.0 connectivity for faster files transfer. The build quality is quite solid and Seagate promises longevity.View Deal

Sennheiser HD 4.50 SE now @ Rs 7,490 on Amazon
It's undoubtedly the best headphone deal under Rs 10,000. In fact, the headphones high grade noise cancelation for the offered price during the sale. Get these if it falls under the price and category you are looking for.View Deal

Apple MacBook Air now @ Rs. 52,990 on Amazon
The Apple MacBook Air MQD32HN/A is currently available for Rs. 52,990, down from its original price of Rs. 77,200. It features a 13.3-inch screen and is powered by a fifth generation Intel core i5 processor coupled with Intel Integrated HD 6000 graphics, 8GB DDR3 RAM and a 128GB SSD.View Deal

Bose QuietComfort 25 now @ Rs 12,600 on Amazon
If Sony WH-1000XM2 is over your budget, the Bose QC 25 can be a perfect alternative for such headphone under Rs 15,000. It's one of the most praised NC headphones for those who work on the go.View Deal

LG V30+  now @ Rs. 36,990 on Amazon
LG's flagship device, the V30+ is currently available at Rs. 36,999, after a discount of Rs. 23,001. It features a 6-inch display and is powered by the octa-core Snapdragon 835 SoC coupled with 4GB RAM and 128GB of internal storage.View Deal

Buy 55-inch & 32-inch TCL TV combo @ Rs 48,000 on Amazon
TCL is offering their 55-inch 4K UHD LED TV and 32-inch HD Ready LED TV in a combo for Rs 48,000. So if you're looking for a pair of budget TVs for your home, these might do just well. View Deal

Sennheiser PMX 686G now @ Rs 1,990 on Amazon
They are old yet a great pair of headphones at this price. It offers rich sound quality and good built, but it's just the comfort factor that may be a problem for some. But that's the only con of these headphones.View Deal

Microsoft Surface Pro now @ Rs. 84,990 on Amazon

The Microsoft Surface Pro is currently available for Rs. 84.990, down from its original price of Rs. 1,02,399. It features a 12.3-inch screen and is powered by a seventh generation Intel core i5 processor coupled with Intel HD 620 graphics, 8GB DDR3 RAM and 256GB of storage.View Deal

Samsung Gear S3 Frontier now @ Rs. 23,500 on Amazon

The Samsung Gear S3 Frontier is currently available for Rs. 23,500, down from its original price of Rs. 28,500. It features a 1.3-inch Super AMOLED display and runs on Tizen wearable OS. It is IP68  certified for water and dust resistance and is also MIL-STD-810G  certified, offering you complete protection.View Deal

TCL 55-inch 4K Smart TV now @ Rs. 47,999 on Amazon

The TCL 55-inch 4K UHD LED Smart TV is currently available for Rs. 47,999, down from its original price of Rs. 59,990. It features a 55-inch display with a resolution of 3840 x 2160 pixels and a refresh rate of 60 hertz. In addition to the discount, Amazon is also offering a 32-inch HDR LED TV free along with this.View Deal

Mi 10000mAH Power Bank 2i now @ Rs. 899 on Amazon
The Mi Powerbank 2i is the best powerbank available with a 10,000mAh backup and solid build quality that has proved to last longer than usual plastic shells. This one isn't just our favourite, but also the most recommended powerbank in the range. View Deal

Lenovo Ideapad 320E now @ Rs. 34,990 on Amazon

The Lenovo Ideapad 320E is currently available for Rs. 34,990, down from its original price of Rs. 49,790. It features a 15.6-inch display and is powered by a seventh generation Intel core i5 processor coupled with NVIDIA Graphics, 4GB RAM and 1TB internal storage.View Deal

Anki Cozmo Toy Truck now @ Rs 15,794 on Amazon Global store
The toy ahead of its time, Anki is now selling at a huge discount on Amazon Global store. It's the smartest toy truck that learns while your kids play with it. View Deal

Best deals on Amazon products

Amazon Echo now @ Rs 6,999 on Amazon
Amazon's own Google Home competitor Echo smart speaker has got a huge price cut of Rs 2500. This is the lowest it has gone in India till now, so if you're planning to upgrade your home. This is the smart speaker to consider.View Deal

Amazon Fire TV Stick now @ Rs 2,799 on Amazon
The Fire TV stick makes a dumb TV smart with its in-built software. You just need have to plug it in your TV and subscribe to Amazon services to get your daily dose of TV without spending extra on a smart TV.View Deal

Amazon Echo Dot now @ Rs 2,449 on Amazon
The Echo Dot is the smallest in its smart speaker family. It does not sound as good as the original Echo, but if you have got a pair of speakers to spare, you can make them smart with the Echo Dot. The sale price is an undoubted steal for those looking for the affordable yet best smart speaker right now. View Deal

Amazon Echo Spot now @ Rs 12,999 on Amazon
The Echo Spot is going up for flash sale at a 30% discount at 3PM. Of all its siblings, the Echo Spot is the only one with a display. It gets a display with its voice assisting capabilities, which might be a reason to buy this for some.View Deal

Kindle Paperwhite 6-inch now @ Rs 8,249 on Amazon
This generation Kindle Paperwhite is the best standard Kindle yet, it's the most cost effective e-reader on the market and it easily beats the Kobo Aura on performance and design. Unlike the cheaper model, this one comes with screen lighting. View Deal

Kindle Paperwhite WiFi + 3G now @ Rs. 11,199 on Amazon

The Kindle Paperwhite WiFi + 3G variant is currently available for Rs. 11,199, down from its regular price of Rs. 13,999. Unlike the WiFi only variant, the 3G variant uses the 3G network to download books even when you do not have access to a WiFi connection. Prime users will get 100% cashback as Amazon pay balance on purchasing e-books till July 31. View Deal

What is Amazon Prime Day?

Prime Day is Amazon's own version of Black Friday, and one of the biggest sale events in India. Amazon runs Prime Day primarily to drive up the number of members as it makes a substantial profit despite offering huge discounts to the customers. Meaning, it's similar to any other major sale event but with one exception— only Amazon Prime members will be eligible for the offer. 

Users under a 30-day trial are can also avail the offers during the sale. If you're not a Prime subscriber, there's usually a big Amazon Prime sale in the run-up to the big day. As we mentioned in our Amazon Prime review, we think Prime is an absolute bargain anyway so at the discounted price it's hard not to strongly recommend signing up.

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Should you subscribe to Amazon Prime?

It's undeniable that Prime membership does have its benefits, but it might not be for everyone. If you are an active online shopper and want to avail benefits like one-day delivery with no minimum shopping value, access to Netflix-like video streaming service—Prime Video, music service Prime Music and of course exclusivity to deals, then it's a must have for you. 

But it's not useful if you don't shop offline very often or have a preferred online video/music streaming service already. If it's just for Prime Day, you can subscribe to a Rs 129 monthly package if not willing to pay for whole year. 

Do I need a Prime subscription to get involved? 

Yes and no. While Prime is for Prime customers, there will be other deals on the day that are open to everyone - it’s just that with lightning deals, which tend to have limited stock, the Prime users get to see them before anybody else. That means some of the very best deals can be gone long before people who aren’t Prime members get to know about them.

That doesn’t mean you need to pay for a Prime membership, though. You can sign up for a free trial and take full advantage of all the Prime benefits, including Prime Day. But don’t forget to cancel the trial afterwards if you don’t intend to continue. If you don’t, you’ll be automatically billed for membership when the trial period ends.

Prime Day 2018 FAQ: what it is, when it happens and where to get the best deals 

What is Prime Day?
It’s Amazon’s annual birthday celebration, when it discounts more than 100,000 products of all kinds.

When is Prime Day in India?
Amazon India has announced that the Prime Day will begin at 12 noon on 16 July 2018.

Are Prime Day deals real?
Yes and no. They’re real in the sense that you’re paying less than the official price for things, but sometimes that official price was just silly. 

Like many retailers, Amazon is very keen on comparing prices against MRPs  that nobody really expects anybody to pay. Such deals are essentially the same thing as supermarket wine promotions or amazing, never-ending furniture sales.

If you have a particular product in mind it's worth keeping an eye on the prices now to make sure the deals are genuine on Prime Day. It enable you to see exactly what prices are being charged for specific things - not just big purchases, but smaller items such as video games too.

Some of the deals will clearly be paper bargains like we mentioned above, but that doesn't mean all of them will be. Amazon will have been bargaining hard with key suppliers to cut the prices it pays for some products, and it'll sell some high-profile items as loss leaders in the expectation of cross-selling, up-selling and, well, selling. From Amazon's point of view it can lose money on big deals and make it back from Prime subscriptions and by shifting stock it wants to get rid of anyway.

How do I get the best Prime Day 2018 deals?
Know what you want, know what you can afford to spend and know the market: you’ll often spot interesting price hikes in June to enable amazing-looking discounts on Prime Day. Pay particular attention to real prices, not MRPs: TVs are particularly bad for this, with sets whose MRP is eleventy billion pounds routinely selling for five hundred quid. 

It’s also a very good idea to be flexible: for example, if you fancy a Sony 4K TV then think about the features you want rather than a specific model number: the BRV123ABD54-88C-9218-B may not be discounted on Prime Day, but an almost identical set with the specification you want probably will be.

Can I get cashback on Prime Day deals?
You will get 10% Cashback on Amazon Pay balance during the sale and shop on Prime Day with HDFC cards to Get 10% cash back. 

How can I stay safe on Prime Day?
There’s a good chance that spammers and scammers will latch on to Prime Day much as they have with Black Friday and Cyber Monday, so be wary of unsolicited emails or links to deals on social media no matter how legitimate they look: anything asking for card details or login details is a scam. If you’re on a PC, make sure your security software is up to date. Many suites automatically block known scam sites.